On April 3, Twitter’s iconic bird logo was seemingly replaced by the official logo of Dogecoin, a popular cryptocurrency that features a Shiba Inu dog. The change was noticed by users logging into the platform and caused speculation as to whether it was a temporary or a more permanent switch. Some users speculated that the change could be related to recent legal issues involving Dogecoin investor lawsuits against Twitter’s current owner, Elon Musk, who has been accused of promoting Dogecoin for profit. In June 2022, a Dogecoin investor filed a lawsuit against Musk for $258 billion on racketeering charges, which he has asked a U.S. judge to throw out. Since acquiring Twitter in October 2022, Musk has made several changes to the platform, including the removal of its CEO, CFO, and general counsel, potential limitations on free speech, and a “revamped” verification process. These changes have caused several public figures to leave the platform.
One of the reasons Dogecoin gained popularity on Twitter is due to its association with Tesla and SpaceX CEO Elon Musk. Musk has been known to tweet about Dogecoin, often causing significant price fluctuations in the cryptocurrency. In early 2021, he tweeted “Dogecoin is the people’s crypto” and “Dogecoin might be my fav cryptocurrency. It’s pretty cool.” These tweets helped bring Dogecoin to the attention of a wider audience and sparked a surge in its value.
In addition to Musk, other celebrities, and public figures have also discussed Dogecoin on Twitter, including rapper Snoop Dogg and entrepreneur Mark Cuban. Their tweets and endorsements have contributed to the cryptocurrency’s popularity on the platform.
Dogecoin has also been the subject of numerous memes and jokes on Twitter, contributing to its reputation as a lighthearted and fun cryptocurrency. Its community has been known to organize fundraisers and charitable donations using Dogecoin, such as sponsoring a NASCAR race car and supporting clean water initiatives in developing countries.
Overall, while Dogecoin does not have an official role on Twitter, it has gained significant attention and popularity on the platform due to its unique branding, association with high-profile figures like Elon Musk, and its reputation as a fun and community-driven cryptocurrency.